Level up is a fictitious company who specializes in coaching beginner to pro gamers. Their  services include showing tips and tricks, how to play certain video games, level up gamer’s characters, boost their game, beat a game level, and much more.

The logo was designed to have a hidden video game term embedded in the text. “1 up,” which means gain an additional life, was subtly placed in the end part of the logo. To show that the company works in the video game industry, the letter U was designed to look similar to the mushroom in the Super Mario video game. A pixel effect was also added to  to show the 8bit arcade video game feel. I used a Mario feel font but not exactly Mario. The font was also a bit stylized.